Yes, I Failed. Twice. — The unfold.
If you’ve ever tried to fit into a version of success that wasn’t truly yours… you get it.
My First Try: Selling a Fantasy
I fell into the elite trap.
Heavily filtered visuals. Manufactured rituals.
I claimed our inspiration was "the first light piercing through an Alpine forest."
The unspoken promise? Use this, and you'll become part of something superior.
I thought if I could just look the part, I'd become it.
But women feel energy. They sense when something isn’t real.
I was using a language that wasn’t mine. It didn’t resonate.
The smart girls didn't buy it.
Round Two: Threw The Golden Ticket
A wonderful friend handed me his successful business: colored contact lens.
He gave me everything: the logistics, the supply chain, the marketing scripts, the answers to any question.
It was a dream setup. High-value products. Lightweight. Easy to ship.
So my friend was confused, when I couldn't sell them well.
Deep down, I knew why. My spirit resisted.
Here’s the tea: a close friend once developed eye stones from wearing colored contacts.
Even though my product was certified and safe…, I kept asking myself:
“What am I doing?”
Was I really encouraging women to take a risk… just to look "prettier"?
As one who deeply loves women, my answer was clear: this is not love.
So I shut it down.
Then Came the Plot Twist: My Cats.
Watching them live—fully themselves, stretching in the sun, seeking cozy spots—was a wake-up call.
One day, I slipped into a pair of soft, squishy slippers.
And it hit me. This. This is it.
I never wanted to go back.
I finally understood what I wanted to build:
Comfort that makes you feel more you, not less.
Support that lets you walk your own path—literally and figuratively.
I Started Again. For the Third Time.
From scratch.
Designing the first shoe. Obsessing over materials. Rejecting samples. Handling supplier drama.
It was a grind.
But this time, it felt aligned.
Every problem felt solvable because my "why" was crystal clear.
What You See Now
MissMojo's isn’t a perfect empire. We’re still on a bumpy, winding road.
But every step I take now feels solid. It feels true.
It feels… right.
And for being here, for walking this path with me,
Please accept my deepest gratitude 💕
